Philips Design-I See the Light

This is purely a fan mail to Philips, but should also be under the category ‘Things I want so bad but cannot really afford’.

The association most people have when it comes to Philips, is probably nothing more than a light bulb. But i’ve been constantly fascinated by the new Philips Design. My personal amazement started at Christmas 2007, when I heard a friend of mine talking about the best-selling Xmas gift in the Netherlands, which was the ‘Wake-Up-Light‘ series from Philips. It simulates the sunrise, and the whole gradual lighting process can be set to 15min, 30min, or a whole hour.

What a perfect and natural way to fight winter depression! Austria and other winter-depression-prone nations should give Wake-Up-Light to every resident!

And just last week, I got to know the wonderful Living Colors at a friend’s place. You know a design is timeless when you see a good one. This energy-saving atmosphere lamp has 16 million different colors to offer, and comes with a remote control, so you can control and change the atmosphere of the room according to your mood. I find it such an efficient way to change the colors of the room, and so much easier than repainting. What’s really a big plus is also the interactive website: www.lighting.philips.com/microsite/living_colors/?lang=e

During my climax of fascination of Philips Design, I looked up their other products online, and read their wikipedia page. Did you know that together with Sony, Philips invented CD? The company has a pretty interesting history, especially concerning the Nazis:

  • The only Philips family member who did not leave the country, Frits Philips, saved the lives of 382 Jews by indicating to the Nazis that they were indispensable for the production process at Philips’
  • Also on March 11th, 1927 Philips went on the air with a station called PCJ now known as Radio Netherlands. It was broadcast to the Dutch East Indies. The only time the station went off air was when the Nazis invaded Holland. At the end of the war PCJ changed its name to Radio Netherlands and has been broadcasting to this day.

Nice stories hey.

Another fancy and even award winning Philips product: AUREA

with its illuminating frame, with colors changing according to the film, you not only get the HD quality, but also the aura of the video you’re watching. The demo flash on their website is astonishing. Such great combination of Aurea and Wong-Kar-Wai. http://www.flattv.ce.philips.com/en/au/ambilight/discover.html

In the dark difficult time, the business of light gives the soft touch which I think is an essential need of our modern times. Some might say the design is feminine, and it could be true in the tech-geek world: first the bulky product for the geeks, and sharp edges for tech-loving guys, and then poshy designs for the girls.

What attracts me is definitely Samantha’s word of truth: First the gays, then the girls, then, the industry.

If all industries reach us in the elegant, and new classic way as Philips, we are truly blessed.

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